FONT SQUARED FIELD GUIDES
THE COMPLETE SET • FLORIDA CULTURAL NONPROFITS
Proof that free events work.
Four printable field guides for measuring, promoting, and reporting on free cultural programming. Built for teams of one. No revenue line required.
THE IMPACT STACK — HOW FREE EVENTS PROVE THEIR VALUE
VIEWS | REGISTRATIONS | ATTENDANCE | ENGAGEMENT | DONATIONS
THE SET
The One-Page Impact Report
Executive directors and one-person comms teams
01
Prove what a free event was worth. On one page.
A fill-in-the-blank report your board, a funder, or a sponsor can read in ninety seconds. Free admission is not the absence of results. It is the reason the results matter.
The five numbers that stand in for ticket revenue
A plain-language paragraph you can lift into a grant report
Room for the one attendee quote that outworks any chart
COVERS
Views · Registrations · Attendance · Engagement · Donations
Next Month’s Metrics Plan
Comms leads juggling two to four events a month
02
Plan next month’s promotion before it plans you.
Set the numbers first, protect your email list, write the why-this-matters sentence once, then run the same four-week cadence every month. A plan you can run beats a plan you can admire.
Targets for all five numbers, set before you launch
List hygiene and segment checks that keep sends landing
A four-week rhythm a team of one can actually run
COVERS
Views · Registrations · Attendance · Engagement · Donations
Deliverability-First Checklist
Anyone watching their open rates quietly slide
Your invitation can’t work if it never lands.
Twenty-seven checks in four ordered phases. Authentication, then hygiene, then rhythm, then the email itself. Opens are a rumor. Clicks, registrations, and attendance are the evidence.
SPF, DKIM, and DMARC without the acronym soup
The monthly pass that protects your sender reputation
Copy rules that keep good invitations out of spam
COVERS
Views • Registrations
Select the guides you want
Consent banners and blocked cookies mean analytics will undercount. So build the report on what you own. Registrations, email clicks, and a door count hold up in a grant report.
Four numbers to track monthly, three to add when relevant
A three-field form that tells you where attendees came from
One spreadsheet that becomes a year of trend data
COVERS
Views • Registrations • Attendance • Engagement
Minimum Viable Measurement
Small teams with no analyst on staff
Trustworthy numbers, even when GA4 isn’t.
03
04
GET THE SET
All four, one email
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