Website Essentials for Artists: Your Online Home
A strong website is the foundation of any artist’s digital presence. Social media trends come and go, but your website remains your creative headquarters—open 24/7 and fully in your control. For artists, it’s more than a portfolio; it’s a professional tool for building trust, credibility, and sustainable opportunities.
Why Every Artist Needs a Website
Professional portfolio: Immediate access for galleries, curators, and buyers—no waiting for a DM reply.
Full control: No algorithms or distractions—your art and story are front and center.
Credibility: A well-built site signals professionalism and helps decision-makers trust your work.
Marketing hub: Central location for email signups, event RSVPs, press, and more.
What Makes a Great Artist Website?
Simple navigation: Visitors can easily find your work and key information.
High-quality images: Use natural light, avoid watermarks, and keep file sizes web-friendly for fast loading.
Clear artist statement & bio: Share your story and values to foster connection.
Easy contact form: Make reaching out simple and accessible.
Fresh content: Regularly update events, exhibitions, or shop links to show you’re active.
Quick Website Checklist
Homepage: Clearly states who you are, what you do, and features a sample of your best work.
Gallery/Portfolio: Organized by project, medium, or year.
About: Your story, artist statement, and a professional headshot.
Contact: Simple form, email, and social links (if you use them).
Optional: Blog, shop, or newsletter signup for deeper engagement.
Download our free Website Checklist to ensure your site covers the essentials.
Common Mistakes to Avoid
Outdated info—nothing says “inactive” like old events or news.
Slow load times—resize images for optimal web performance.
Overcomplicated layouts or hard-to-read fonts.
Missing calls to action—invite visitors to join your email list or reach out.
Next Steps
Use the checklist, make a few updates, and notice the difference in how your site supports your goals. For tailored notes or tips on Squarespace/WordPress, reach out for support.
Tip of the Day 💡: Consistency beats perfection. Even small website updates keep your audience engaged and demonstrate your ongoing creative practice.
Font Squared: Artists amplifying artists. For more resources and practical marketing strategies, visit our YouTube channel.
