Skills Building Workshops
Artist Website Workshops
BUILD IT
Finally! A workshop designed for visual artists and creatives in need of a website that is affordable, easy to manage, and professional. $175 per person
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Font Squared co-founder Jean Blackwell Font walks you through the features and benefits of a Squarespace website and walks you through setting up a free trial - and you save 20% on your first year of service with Squarespace with her special discount code!
Through this workshop, you can have a beautiful, customized website ready in a matter of hours.
Jean Blackwell Font is an Authorized Squarespace Trainer who understands what an artist needs to look professional online. Squarespace is a template-driven website service that gives an artist everything necessary to host a portfolio and even sell work online. The templates are fully customizable, matching your branding and identity - making this a personalized, professional space to present your work to an online audience.
“Jean’s so patient. She takes her time to make sure you understand everything. She even offered to send me a video in case I forget how to do something!”
— Past Workshop Attendee
You’ll leave with:
A basic website with a few pages built - Home, About, Contact, Portfolio.
A newsletter / email capture feature to build your mailing list.
A basic understanding of the key features of a Squarespace website, including basic and premium features like newsletter sign up forms, email marketing, and photo galleries to showcase your artwork or photography.
The knowledge and confidence to build and maintain your website’s content.
A discount on your first year of a Squarespace subscription. Plans start at $144/annually before discount.
A take-home guide to ease you into managing your new website.
Access to future workshops and an online newsletter, to continue growing your knowledge and skills for website upkeep.
*Note: This is not an official Squarespace event.
Ready to jump in? Register below!
UPDATE IT
This workshop is meant to carve out the time and focus you need while providing expert guidance and helpful tips along the way. $25 per person
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Are you struggling to find the time or skills to regularly update your website? Join us for an exclusive Artist Accountability Workshop, designed specifically for artists like you who want to breathe new life into their online presence.
Workshop Goals:
We aim to empower you with the tools and knowledge to:
Update your website with fresh images of your work,
Refine your artist statement,
Revise your CV and biography as necessary,
Enhance your website's SEO for better performance and visibility.
Who Should Attend:
This workshop is tailored for artists who have a website but find it challenging to keep it current due to time constraints or lack of technical skills.
Digital Messaging for Meaningful Connections
Make the most of communications and community with messaging that is authentically you.
EMAIL MARKETING
Learn the features and benefits of Email Marketing through the lens of the artist.
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In this comprehensive workshop, you will gain a deeper understanding of MailChimp's capabilities, whether you are using the free or paid plans.
What you’ll learn:
Detailed benefits and features of MailChimp’s free and paid plans, helping you choose the best option for your needs.
Step-by-step guidance on how to create an engaging newsletter and an email capture feature for your social media platforms and websites to effectively build and expand your mailing list.
Valuable tips and best practices for managing your mailing list with tags and segments, ensuring targeted and efficient communication with your audience.
Continuous learning opportunities, including access to future workshops and an online newsletter, to keep growing your knowledge and enhancing your skills.
Join us for an enlightening experience that will transform the way you approach email marketing and community engagement.
Font Squared is a MailChimp Certified and a MailChimp & Co. Partner. While the workshop will focus on MailChimp, other platforms can be discussed.
SOCIAL MEDIA
Strategies for visual artists to stay connected through social media without losing valuable studio time.
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Artists need to be in the studio making work - not posting all day long about the work. Font Squared offers a personalized approach to social media marketing for artists and creatives while prioritizing the practice of making art. This workshop provides tips and tools for finding an audience of people who care most about what you do, ensuring that your art reaches those who truly appreciate it.
Focusing on Instagram, you’ll learn:
Content strategy, creation, scheduling, and posting. You'll discover how to effectively plan and curate your Instagram feed to keep your audience engaged and interested in your work.
Impactful, low-cost advertising for social media. Learn how to maximize your reach and engagement without breaking the bank, utilizing targeted ads and sponsored posts to attract new followers.
Access to future workshops and an online newsletter, to continue growing your knowledge and skills. Stay updated with the latest social media trends and strategies, and keep improving your online presence with ongoing support and resources.
By the end of this workshop, you'll have a comprehensive understanding of how to manage your social media efficiently, allowing you to focus more time and energy on your artistic creations while still maintaining a strong online presence.